The new electronic independence is figured now at the palm of everyone, which we call as cellular phone. This gadget has made its existence known, through its devotion seen on the face of its users and the despair we see in their actions without it. This has made this wide space area we call as WORLD as a global village. The size of the world is reduced to the size of the palm of the user, as it provides the information needed to its user in an instant. This provision has made the user independent and his life easy. Digital transformation in business isn’t about changing how you do business, or creating new types of businesses. It’s about being steady, but faster and better so that the data is instantly accessible and not trapped in a file cabinet somewhere in a dusty archive.

Digital transformation is changing the way businesses are getting done and creating entirely new classes of businesses. With digital transformation, companies are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person. The questions like changing the processes will enable better decision-making, game-changing efficiencies, or a better customer experience with more personalisation.

This entrenching into the digital age are creating clever, effective, and disruptive ways of leveraging technology. Then digital innovations has transformed wide-scale streaming video possible. Thus Netflix has taken on traditional broadcast and cable television networks and production studios all at once by offering a growing library of on-demand content at ultracompetitive prices.

Digital transformations have reshaped how companies approach customer service.  Progressive companies embrace social media as a chance to extend their service offerings by meeting customers on their platforms of choice. So the growth of the market share and product spread can be analyzed digitally and easily.

Marshall McLuhan

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